During my time as Head of Marketing at Empire @ NYU, I lead the marketing and design teams through an organizational rebrand that involved a redesign of all branding and visual assets and a cross-platform, marketing campaign.
Marketing Goals:
Revitalize club and spread awareness; Build up digital and social presence; ensure clear communication to club members
Results:
Through marketing efforts during NYU Club Fest, we gained 100+ new members on NYU Engage in the first week of school, eventually reaching 150+ new members in the first semester
Throughout the year, consistently have an attendance rate 25-30 students each week
In use:
